Our Story
Vacation
Everyday
Spotlights
Cupshe Cares
#Cupshe Crew
Meet Us IRL
Milestones
Press
Contact
Our Story
Vacation
Everyday
Spotlights
Cupshe Cares
#Cupshe Crew
Meet Us IRL
Milestones
Press
Contact
Our Story
Hello Sunshine! Cupshe was founded in 2015 in Santa Monica, CA with a mission to provide stylish and inclusive swimsuits at affordable prices. Since then, we've been dedicated to offering trendy swimwear options that cater to every body type, ensuring that everyone feels confident and beautiful!
Cupshe Decoded
CUP
To cup something is to hold it. We translate this both literally and figuratively, designing our beachwear and lifestyle products to support you wherever you go.
SHE
"She" signifies the brand's mission to empower and inspire women to feel confident in their skin; from the beach to brunch and everywhere in between.
Together, "Cupshe" reflects the brand's dedication to championing women to embrace their uniqueness, natural beauty, and vibrancy.
Cupshe Mission
To empower women with confidence, celebrate their authentic beauty, and inspire positivity worldwide.
Vacation
Our vacation line focuses on the simple joys of summer getaways. From swimwear to cover-ups and resort wear, each piece is crafted to complement your unique style while ensuring comfort. This collection is perfect for a tropical escape or a casual day at the beach, blending classic charm with modern versatility, guaranteeing you look and feel your best.
Design & Technology
Our functional swim line is designed to meet a variety of specific needs. From slimming and sculpting to maternity and bust enhancement, our specialized fabrics and cutting-edge technology ensure perfect fits and functions for every body.
Tummy Control
Tummy Control is created with PowerMesh lining in the lower front portion of the swimsuit, providing added support & making you feel more secure in the stomach area.
Ultimate Beauty
Our Ultimate Beauty swimwear line combines slimming and sculpting technology with bust enhancement, offering a truly transformative beach experience. Advanced Slim & Sculpt designs combine a modified base cloth with extra spandex and PowerMesh lining in front and back for a supportive and sculpting fit.
Bust Enhancing
Our Bust-Enhancing swimwear line is engineered to accentuate your silhouette. Featuring molded push-up cups and underwire support, our swimwear offers customizable comfort and high support levels.
Slim & Sculpt
Slim & Sculpt is created with 5% more spandex and Power Mesh lining in the front and back. This creates a comfortable fit that feels tighter around the waist & hip area, contouring your figure.
D/DD Bust
Our DD+ swimwear line offers exceptional support and comfort for larger bust sizes, featuring higher-capacity cups and enhanced underwires for a secure and flattering fit. Designed for a fuller bust, this collection combines style and function for all-day comfort.
Long Torso
Our Long Torso swimwear is designed with an additional 4-5 cm of length at the side seam and front/back center, offering a more comfortable and flattering fit for longer torsos. With the same measurements as regular styles in all other areas, this collection ensures a perfect fit and enhanced comfort.
Tummy Control
Tummy Control is created with PowerMesh lining in the lower front portion of the swimsuit, providing added support & making you feel more secure in the stomach area.
Ultimate Beauty
Our Ultimate Beauty swimwear line combines slimming and sculpting technology with bust enhancement, offering a truly transformative beach experience. Advanced Slim & Sculpt designs combine a modified base cloth with extra spandex and PowerMesh lining in front and back for a supportive and sculpting fit.
Bust Enhancing
Our Bust-Enhancing swimwear line is engineered to accentuate your silhouette. Featuring molded push-up cups and underwire support, our swimwear offers customizable comfort and high support levels.
Slim & Sculpt
Slim & Sculpt is created with 5% more spandex and Power Mesh lining in the front and back. This creates a comfortable fit that feels tighter around the waist & hip area, contouring your figure.
D/DD Bust
Our DD+ swimwear line offers exceptional support and comfort for larger bust sizes, featuring higher-capacity cups and enhanced underwires for a secure and flattering fit. Designed for a fuller bust, this collection combines style and function for all-day comfort.
Long Torso
Our Long Torso swimwear is designed with an additional 4-5 cm of length at the side seam and front/back center, offering a more comfortable and flattering fit for longer torsos. With the same measurements as regular styles in all other areas, this collection ensures a perfect fit and enhanced comfort.
Everyday
Our Everyday line is designed to integrate into all facets of your life. From chic office wear and vibrant party outfits to comfortable athleisure and delicate lingerie, we've crafted a collection that covers every occasion. Our range also includes a variety of accessories to complete your look, ensuring you're always in style, no matter what setting you're in.
Spotlights
x Olivia Culpo's Edit
We’ve partnered with Olivia Culpo to bring you an edit rooted in love, connection, and effortless style. Designed with comfort and wearability in mind, each piece is made to move with you—perfect for every season of you.
x Jessie James Decker
Our collaboration with Jessie James Decker was inspired by Mediterranean getaways, offering coordinated looks designed for couples and warm-weather escapes.
x JoJo Fletcher
We teamed up with JoJo Fletcher on a holiday collection designed for festive moments—featuring cozy textures, rich colors, and elevated seasonal styles.
x Iskra Lawrence
Our 2024 collaboration with Iskra highlights natural beauty and body confidence through unedited photos and inclusive sizing, empowering everyone to embrace their authenticity.
Be Me Collection
For Cupshe's 8th birthday, we embraced individuality with special collections from Heather Rae El Moussa, Chanel Iman, and Brittany Cartwright, celebrating diverse styles and personal expression.
x Vanessa Morgan
"Riverdale" star Vanessa Morgan, along with her son, proudly introduced the "River" collection, featuring adorable mommy-and-me styles designed to celebrate the special bond between parents and children.
x Madison Prewett
Bachelor alumna Madison Prewett's collection features elegant bridal and wedding guest attire designed for memorable celebrations. Each piece merges style with modesty, staying true to Madison's values.
x Stassie Karanikolaou
Stassie Karanikolaou's "Oasis Collection" captured the essence of elevated vacation styles with its festival-inspired, desert-themed pieces.
x Olivia Culpo's Edit
We’ve partnered with Olivia Culpo to bring you an edit rooted in love, connection, and effortless style. Designed with comfort and wearability in mind, each piece is made to move with you—perfect for every season of you.
x Jessie James Decker
Our collaboration with Jessie James Decker was inspired by Mediterranean getaways, offering coordinated looks designed for couples and warm-weather escapes.
x JoJo Fletcher
We teamed up with JoJo Fletcher on a holiday collection designed for festive moments—featuring cozy textures, rich colors, and elevated seasonal styles.
x Iskra Lawrence
Our 2024 collaboration with Iskra highlights natural beauty and body confidence through unedited photos and inclusive sizing, empowering everyone to embrace their authenticity.
Be Me Collection
For Cupshe's 8th birthday, we embraced individuality with special collections from Heather Rae El Moussa, Chanel Iman, and Brittany Cartwright, celebrating diverse styles and personal expression.
x Vanessa Morgan
"Riverdale" star Vanessa Morgan, along with her son, proudly introduced the "River" collection, featuring adorable mommy-and-me styles designed to celebrate the special bond between parents and children.
x Madison Prewett
Bachelor alumna Madison Prewett's collection features elegant bridal and wedding guest attire designed for memorable celebrations. Each piece merges style with modesty, staying true to Madison's values.
x Stassie Karanikolaou
Stassie Karanikolaou's "Oasis Collection" captured the essence of elevated vacation styles with its festival-inspired, desert-themed pieces.
Cupshe Cares
For the Planet
Degradable Packaging
We use degradable packaging designed to break down faster than traditional materials, helping reduce long-term waste.
Learn More.
Recycled Fabrics
We utilize recycled fabrics, promoting sustainability by giving new life to waste materials.
Learn More.
Ethical Factories
Our products are crafted in ethical factories that are BSCI certified, prioritizing safe, fair, and humane working conditions.
Learn More.
Degradable Packaging
We use degradable packaging designed to break down faster than traditional materials, helping reduce long-term waste. Learn More.
Recycled Fabrics
We utilize recycled fabrics, promoting sustainability by giving new life to waste materials. Learn More.
Ethical Factories
Our products are crafted in ethical factories that are BSCI certified, prioritizing safe, fair, and humane working conditions. Learn More.
For the Community
Women's Empowerment
We are committed to women's empowerment, supporting initiatives that uplift and inspire women across the world.
Learn More.
Community Wellness
Community is at the heart of what we do. To support that, we hosted a wellness event focused on movement, mindfulness, and a space to connect and recharge.
Learn More.
Donations
A portion of proceeds from our Breast Cancer Action Collection supported breast cancer education and research initiatives.
Learn More.
Women's Empowerment
We are committed to women's empowerment, supporting initiatives that uplift and inspire women across the world. Learn More.
Community Wellness
Community is at the heart of what we do. To support that, we hosted a wellness event focused on movement, mindfulness, and a space to connect and recharge. Learn More.
Donations
A portion of proceeds from our Breast Cancer Action Collection supported breast cancer education and research initiatives. Learn More.
#CupsheCrew
Meet the #CupsheCrew, our vibrant community of style influencers and passionate customers who embody our brand’s spirit. Together, they share unique style stories, inspire fashion trends, and bring our designs to life across the world.
@melizza_medrano
@kaila.gregg
@jennifer.bbr
@cdefresco
@emmakaptein
@xenamarieee
@sammy.spice
@iamgrace
@daisyavalos1
@gabbyyjeann
Nice to Meet You IRL
Our nationwide events are where the magic happens. These in-person moments let us connect face-to-face, build community, and bring our brand to life—right where you are.
Offline & In Stores
Cupshe is thrilled to partner with Kohl's, Belk, Buckle, and PacSun, bringing our exclusive collections to stores across the nation. We look forward to expanding our presence in more retail locations soon!
Milestones
2015
Cupshe was born in Santa Monica Beach, CA!
2016
Launched Cupshe.com and a U.S. Amazon store
2017
February
Began development on PowerMesh Lining for your favorite Functional Swimwear
2017
May
Expanded to Australia
2018
Became the No.1 U.S. Amazon swimwear brand
2019
Ventured into European markets
2020
Became a top swimwear brand and was ranked as one of the top 15 global brands by BrandZ
2021
March
@Cupshe IG hit 1M followers!
2021
Early June
Launched our first celebrity capsule: "Mindful Collection" with JoJo Fletcher
2021
Late June
Developed #CupsheCares, our ESG initiative to better serve our community and our planet
2022
July
First time meeting you all IRL in LA and Miami!
2022
August
Promoted body positivity by collaborating on our first plus-size collection with Tabria Majors, offering sizes 0X-4X
2022
November
Celebrated Thanksgiving and Christmas with our first Holiday Collection
2023
January
Secured our first department store partnership with Kohl's!
2023
April
Released our first Recycled Swim Collection
2023
August
Upgraded to biodegradable packaging
2023
October
Donated 100% of profits from our Breast Cancer Action Collection to Season for Squeezin and Know Your Lemons, aiding in increased breast cancer education and awareness
2023
November
Catered to all your needs by introducing our Everyday Line, including everything from vacation looks to lingerie and accessories
2024
January
Cupshe is in Belk!
2024
April
Welcomed JoJo Fletcher as our first brand spokesperson!
2024
June
MSW 2024 made headlines across major press outlets. Proof the world’s watching (and loving) what we’re building.
2024
December
We hosted our Cupshe x JoJo Fletcher Holiday Party, serving looks, popping champagne, and celebrating the year in style.
2025
March
Cupshe x Jessie James Decker officially launched, bringing bold designs and unapologetic energy to the lineup.
2025
April
We introduced Olivia Culpo's Vacation Edit; a versatile drop already stealing the spotlight.
Press
Our commitment to quality and style has earned us recognition in the press, with articles and features in publications around the globe.
“Amazon’s bestselling swimsuit brand, Cupshe, boasts a slew of ultra-flattering swimsuits that come with an equally as gorgeous price tag.”
“Dubbed Amazon's "most flattering" swimsuit, this cinched one-piece will be your go-to all summer long.”
“Cupshe is one of our favorite affordable swimwear brands with a large variety of flattering designs.”
Let's stay connected.
Join our community- follow us on social media for our latest collections and announcements and tag @Cupshe so we can see how you style your favorite items. We can't wait to meet you!