OUR STORY

Cupshe inspires people to celebrate the moment. From swimwear to dresses, everything we do is designed to help you feel great in the moments that matter most. We believe that sharing our experiences makes them more meaningful and way more fun. And we can look great doing it.

Cupshe was founded in 2015 by a team that celebrates the beach lifestyle; a faithful few who dared to believe that beautifully designed swimwear and apparel didn’t have to cost a fortune. What started with a few simple bathing suits evolved into a brand loved by people in more than 100 countries across the globe.

We are inspired by the places our customers take us. Whether it’s sunbathing on the sandy beaches of St. Tropez, sightseeing on the colorful streets of Sao Paulo, lounging at an exclusive rooftop party in Los Angeles, or catching a wave off the shores of Surfrider Beach in Malibu; Cupshe has traveled the world through the eyes and the experiences of our customers.

And it’s the millions of passionate Cupshe customers around the world who bring the magic to life. They inspire us every day as they live their life to the fullest and this fires us up to keep creating the most awesome, innovative apparel possible.

PURPOSE

To inspire women to
live a life of exploration and
fun.

VISION

To be the world’s
largest and most loved swimwear
focused fashion brand.

VALUES

Fun
Inspiring
Inclusive

OUR STORY

Cupshe inspires people to celebrate the moment. From swimwear to dresses, everything we do is designed to help you feel great in the moments that matter most. We believe that sharing our experiences makes them more meaningful and way more fun. And we can look great doing it.

Cupshe was founded in 2015 by a team that celebrates the beach lifestyle; a faithful few who dared to believe that beautifully designed swimwear and apparel didn’t have to cost a fortune. What started with a few simple bathing suits evolved into a brand loved by people in more than 100 countries across the globe.

We are inspired by the places our customers take us. Whether it’s sunbathing on the sandy beaches of St. Tropez, sightseeing on the colorful streets of Sao Paulo, lounging at an exclusive rooftop party in Los Angeles, or catching a wave off the shores of Surfrider Beach in Malibu; Cupshe has traveled the world through the eyes and the experiences of our customers.

And it’s the millions of passionate Cupshe customers around the world who bring the magic to life. They inspire us every day as they live their life to the fullest and this fires us up to keep creating the most awesome, innovative apparel possible.

PURPOSE

To inspire women to
live a life of exploration and
fun.

VISION

To be the world’s
largest and most loved swimwear
focused fashion brand.

VALUES

Fun
Inspiring
Inclusive

OUR HISTORY

2015 | June
Cupshe shipped its first order - a bikini - to the United States.
2015 | September
Cupshe team grows to 3 as customers discover and are drawn to the quality assortment and affordable prices.
2016 | June
Cupshe has over 1 million customers worldwide and is gaining the attention of major media outlets and publications.
2016 | July
Cupshe partners with major influencers who have come to love the quality and affordability of the brand.
2017 | January
Cupshe has grown to over 150 team members and over 15 high quality suppliers to execute our unique designs.
2018 | February
Cupshe opens its first international office and builds a team of marketers, designers and creatives.