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Perfect 10s
10 Styles, 10 Iconic Coastlines.
We started in California, so it only felt right to kick things off where it all began—with sun, style, and that laid-back confidence we’ll always call home.
Explore All Locations & Looks
Dana Point Bikini Set
Salt, surf, and zero predictability.
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La Jolla Bikini Set
Quiet luxury with a coastal bite.
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Beverly Hills One-Piece Swimsuit
If vibes packed a suitcase.
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Joshua Tree Bikini Set
Desert days & cosmic nights.
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Palm Springs Bikini Set
Poolside drama encouraged.
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10 Years, 10 Stories.
Celebrating with our friends and family who have been with us since the very beginning.
Cheyenne J.
"I went to Hawaii last year for a friend's wedding and basically lived in my swimsuits! I love that they are so versatile and cute that you can wear them on the beach, the street, to a restaurant, literally everyone was complimenting my garments all week."
Cupshe Fam
"My order came the day before my trip to Aruba. I ordered everything based on the sizing chart and didn't have time to try anything on. When I put my first new bathing suit on, it fit perfectly, and the next and next. It was fantastic."
Cupshe Fam
"On April 17, 2025, I got engaged on the warm sands of Orange Beach, Alabama. I was in a red Cupshe bikini — nothing fancy, just soaking up the sun and enjoying the moment. "
Joy C.
"I love Cupshe! I wear your swimsuits and cover-ups to all my favorite events and get a ton of compliments!"
Maureen B.
"Cupshe has been my go-to for travel clothes. From Jenny Lake in Grand Teton National Park, the Irish Sea off the coast of Ireland, the pools in Reykjavik, Iceland, the Ionian Sea around Corfu and Paxos, Greece, and the Baltic Sea in Albania..."
Annie H.
"I appreciate you making such amazing clothes, that made me feel confident even though I was SO pregnant. I will definitely be buying more now that I am postpartum and need confidence boost again!"
Melanie B.
"I bought all my swimsuits and dresses for my trip to Mexico this year from Cupshe and found my favorite bikini ever! It was so cute and comfortable, I wore it while learning to make coco locos and playing in the ocean!"
Cupshe Fam
"I never allowed photos of myself due to body image issues and now, after a bit of weight loss and the way your suits make me feel, I allow my husband to take photos of me. I have learned to love my skin."
Ashley P.
"Cupshe always has the cutest and most comfortable swim attire. I received many compliments and enjoy the photos even more."
Kent M.
"I wore Cupshe during a boat house trip and it waas magical! I jumped off the top of the boat, swam from one side of the lake to the other, and paddleboarded like crazy!"
Let’s Keep Glowing
Shop 10th Anniversary Collection