Start typing here
From day 1, to the Perfect 10. We’re celebrating 10 years of sunkissed style, with YOU at the heart of it all.
Join the Celebration
Perfect 10s
10 Styles, 10 Iconic Coastlines.
We started in California, so it only felt right to kick things off where it all began—with sun, style, and that laid-back confidence we’ll always call home.
Explore All Locations & Looks
Dana Point Bikini Set
Salt, surf, and zero predictability.
Island Escape Floral Bikini Set Island Escape Floral Bikini SetBikini SetBikini Set Set
La Jolla Bikini Set
Quiet luxury with a coastal bite.
Island Escape Floral Bikini Set Island Escape Floral Bikini SetBikini SetBikini Set Set
Beverly Hills One-Piece Swimsuit
If vibes packed a suitcase.
Island Escape Floral Bikini Set Island Escape Floral Bikini SetBikini SetBikini Set Set
Joshua Tree Bikini Set
Desert days & cosmic nights.
Island Escape Floral Bikini Set Island Escape Floral Bikini SetBikini SetBikini Set Set
Palm Springs Bikini Set
Poolside drama encouraged.
Island Escape Floral Bikini Set Island Escape Floral Bikini SetBikini SetBikini Set Set
10 Years, 10 Stories.
Celebrating with our friends and family who have been with us since the very beginning.
Cheyenne J.
"I went to Hawaii last year for a friend's wedding and basically lived in my swimsuits! I love that they are so versatile and cute that you can wear them on the beach, the street, to a restaurant, literally everyone was complimenting my garments all week."
Cupshe Fam
"My order came the day before my trip to Aruba. I ordered everything based on the sizing chart and didn't have time to try anything on. When I put my first new bathing suit on, it fit perfectly, and the next and next. It was fantastic."
Cupshe Fam
"On April 17, 2025, I got engaged on the warm sands of Orange Beach, Alabama. I was in a red Cupshe bikini — nothing fancy, just soaking up the sun and enjoying the moment. "
Joy C.
"I love Cupshe! I wear your swimsuits and cover-ups to all my favorite events and get a ton of compliments!"
Maureen B.
"Cupshe has been my go-to for travel clothes. From Jenny Lake in Grand Teton National Park, the Irish Sea off the coast of Ireland, the pools in Reykjavik, Iceland, the Ionian Sea around Corfu and Paxos, Greece, and the Baltic Sea in Albania..."
Annie H.
"I appreciate you making such amazing clothes, that made me feel confident even though I was SO pregnant. I will definitely be buying more now that I am postpartum and need confidence boost again!"
Melanie B.
"I bought all my swimsuits and dresses for my trip to Mexico this year from Cupshe and found my favorite bikini ever! It was so cute and comfortable, I wore it while learning to make coco locos and playing in the ocean!"
Cupshe Fam
"I never allowed photos of myself due to body image issues and now, after a bit of weight loss and the way your suits make me feel, I allow my husband to take photos of me. I have learned to love my skin."
Ashley P.
"Cupshe always has the cutest and most comfortable swim attire. I received many compliments and enjoy the photos even more."
Kent M.
"I wore Cupshe during a boat house trip and it waas magical! I jumped off the top of the boat, swam from one side of the lake to the other, and paddleboarded like crazy!"
Cupshe: 10 Years of Doing Things Our Way
It's been 10 years of turning heads and straight-up owning the swimwear game. So, let’s take a quick stroll down memory lane. I’ve got a lot to brag about.
2025
Ten years in the game. Still bold, still beach-obsessed, and nowhere near finished.
1 ST
Born in Santa Monica Beach, CA
Where it all began. Sunshine, sand, and good vibes are in my DNA.
9 TH
My Partner in Crime
My first official brand spokesperson was JoJo Fletcher! Big energy, even bigger vibes. We’ve been unstoppable since.
2 ND
Launched My Website
The moment I hit the internet, swimwear wasn’t just a seasonal thing, it was an all year thing. Cupshe.com launched, and suddenly, everyone was talking about me.
8 TH
2022 MSW Runway Show
The first MSW 2022 runway show? Yeah, I slayed it. First time on the runway, and I left everyone asking for more.
3 RD
Became the #1 U.S. Swimwear Brand
Not to flex, but… I became the #1 U.S. swimwear brand. And it wouldn’t have happened without the best community on the planet!
7 TH
Functional Swim
Look, I’m not just pretty, I'm functional. My swimwear is built for comfort, support, and the kind of style that keeps people talking.
4 TH
Hit 1 Million Followers on Instagram
I hit a million followers on Instagram! One million. Like, how did I get here? With a community this iconic, was there ever a doubt?
6 TH
Launched #CupsheCares
I’ve got a heart, too! #CupsheCares is all about giving back, because I’m not just here to take up space. I’m here to make an impact.
5 TH
Cupshe x JoJo Fletcher
My first celebrity collab? JoJo Fletcher of course. And honestly? It was everything. The pieces? Iconic. The vibes? Unmatched.
Let’s Keep Glowing
Shop 10th Anniversary Collection